How do we form split-second perceptions of other people?
Jon Freeman is Assistant Professor of Psychology at New York University and director of the Social Cognitive & Neural Sciences Lab. He studies split-second social perception—how we use facial cues to instantly categorize other people into social groups (e.g., gender and race) and perceive their personality traits and emotion. He treats social perception as a fundamentally dynamic process, and is interested in how basic visual perceptions can be shaped by prior social knowledge, stereotypes, and other aspects of social cognition. He uses a wide range of brain and behavior-based techniques to study the interplay of visual and social processes in rapid person judgment, including the roles of specific facial cues, social context, and individual differences. He additionally examines how the brain represents social categories and core trait dimensions, and how initial perceptions influence downstream behavior and real-world outcomes. He is also the developer of the data collection and analysis software, MouseTracker. His research is currently supported by the National Science Foundation. More »
Amygdala responsivity to high-level social information from unseen faces.
— Journal of Neuroscience
Early processing of gendered facial cues predicts the electoral success of female politicians.
— Social Psychological & Personality Science
The neural basis of stereotypic impact on social categorization.
The dynamic interactive model of person construal: Coordinating sensory and social processes.
— Dual Process Theories of the Social Mind
The neural basis of contextual influences on social categorization.
— Cerebral Cortex
In the News
Face Time: How Quickly Do You Judge a Face? (Video Interview)
— NPR's Science Friday
Our Brains Immediately Judge People
— TIME Magazine
Race, Trust, and Split-Second Judgments (Video Interview)
— Pacific Standard Magazine
The 380-Millisecond-Tracking, Decision-Making Software That Reveals What You Really Want
— Fast Company
How Cursors Betray Our Gut Feelings
— The Atlantic
How Looking Feminine Predicts Whether Women Will Win Elections
— Washington Post
'Feminine' Faces Win Elections
— BBC News