How do we form split-second perceptions of other people?
Jon Freeman is Associate Professor of Psychology and Neural Science at New York University and director of the Social Cognitive & Neural Sciences Lab. He studies split-second social perception—how we use facial cues to categorize other people into social groups and perceive their personality traits and emotion. He treats this as a fundamentally dynamic process, and is interested in how basic visual perception of other people may be shaped by stereotypes and biases, prior knowledge, and other aspects of social cognition. He uses a wide range of brain and behavior-based techniques to study the interplay of visual and social processes in perceptual and interpersonal decisions, including the roles of specific facial features, social context, and individual differences. He additionally examines how the brain represents social categories and core trait dimensions of other people, and how initial perceptions influence downstream behavior and real-world outcomes. He is also the developer of the data collection and analysis software, MouseTracker. More »