How do we form split-second perceptions of other people?
Jon Freeman is Associate Professor of Psychology and Neural Science at New York University and director of the Social Cognitive & Neural Sciences Lab. He studies split-second social perception, primarily how we use facial cues to categorize other people into social groups, perceive their emotion, and infer their personality. He treats social perception as fundamentally dynamic, examining how visual processes may be shaped by stereotypes and biases, prior knowledge and beliefs, and other aspects of social cognition. He uses several brain and behavior-based techniques (e.g., neuroimaging, real-time behavior, modeling) to study the interplay of visual and social processes in perceptual and interpersonal decisions, including the roles of specific facial features, social context, and individual differences. He is additionally interested in how initial perceptions influence downstream behavior and real-world outcomes. He is also the developer of the data collection and analysis software, MouseTracker. More »