About Jon Freeman
Jon Freeman is Assistant Professor of Psychology at New York University and director of the Social Cognitive & Neural Sciences Lab. He received his Ph.D. from Tufts University and was on the faculty at Dartmouth College before coming to NYU in 2014.
Broadly, his research focuses on the cognitive and neural basis of person perception. He studies the mechanisms underlying basic ways we see and understand other people, including social categories and group membership, personality traits, and emotion. Specifically, his work examines how social dimensions are perceived from facial cues — in addition to vocal, bodily, and contextual cues — and how these lower-level sensory processes interact with higher-order social cognition and prior social and cultural knowledge to shape split-second perceptions. He is additionally interested in how cognitive and neural dynamics during initial perceptions predict downstream social behavior. He takes an integrative and multi-level approach in examining these phenomena, incorporating insights across social psychology and the cognitive, vision, and neural sciences. His studies use a wide range of methodologies, including brain-imaging (fMRI), electrophysiology (EEG/ERP), real-time behavioral techniques (mouse-tracking), and computational modeling. He is also the developer of the data collection and analysis software, MouseTracker. His research is currently supported by the National Science Foundation.
Amygdala responsivity to high-level social information from unseen faces.
— Journal of Neuroscience
Early processing of gendered facial cues predicts the electoral success of female politicians.
— Social Psychological & Personality Science
The neural basis of stereotypic impact on social categorization.
The dynamic interactive model of person construal: Coordinating sensory and social processes.
— Dual Process Theories of the Social Mind
The neural basis of contextual influences on social categorization.
— Cerebral Cortex
In the News
Our Brains Immediately Judge People
— TIME Magazine
Video Interview: Race, Trust, and Split-Second Judgments
— Pacific Standard Magazine
Brain Scans Show We Make Snap Judgments about Trusting Strangers
— Huffington Post
The 380-Millisecond-Tracking, Decision-Making Software That Reveals What You Really Want
— Fast Company
How Cursors Betray Our Gut Feelings
— The Atlantic
How Looking Feminine Predicts Whether Women Will Win Elections
— Washington Post
Feminine' Faces Win Elections
— BBC News